Building a Brand That Solves Real Problems: Featuring Growthable’s Ryan O’Connor

In this episode of In Focus by 7 Wonders, co-hosts Stephen Skeel and Michael Ayjian sit down with Ryan O'Connor, founder of Growthable, a white-label customer success solution built around the powerful marketing platform Go High Level. This conversation dives deep into how niche expertise, authentic storytelling, and strategic video content can drive business growth and build brand authority.

Scratching Your Own Itch: The Growthable Origin Story

Ryan shares how Growthable was born out of his own challenges running a digital agency. Struggling to implement High Level effectively for his clients, he saw a massive opportunity to help others in the same boat, particularly other agencies. By building educational resources, onboarding systems, and 24/7 support services under his clients' branding, Growthable became a vital “plugin” for agencies looking to scale without reinventing the wheel.

From Support to Success: Reframing the Conversation

One of the most compelling takeaways from the episode is Ryan’s intentional shift in language from “support” to “customer success.” It's a subtle yet powerful rebranding that signals deeper engagement with clients’ outcomes. Not just troubleshooting.

“Support is a commodity. Success is strategy.” – Ryan O’Connor

This small change in storytelling helped position Growthable as a premium solution, making it easier to resonate with clients and stand apart from competitors.

SEO, Authority & the Power of Video Content

Ryan emphasizes how creating video content and SEO-optimized educational articles, even before launching his product, positioned Growthable as a trusted source for High Level users. His approach underscores the power of video as a learning tool, relationship builder, and long-term asset.

Whether you're building an agency or a SaaS product, this episode highlights why your video content strategy must be intentional and consistent. As Ryan says, even a “crappy video” is better than none, because it still builds familiarity and trust with your audience.

Key Takeaways:

• Niche Down: Be the go-to expert in one area, not a generalist for everyone.

• Own Your Story: Authentic experiences resonate more than perfect marketing.

• Reframe Your Value: Small language shifts (like “support” to “success”) can reshape perception.

• Invest in Video: You don’t need Emmy-level production—just consistency, clarity, and value.

• Think Long-Term: Content is a brand asset. YouTube videos last forever.

🎥 Watch the full episode by checking the video!