Building a Brand Through Storytelling with Brent Comstock
- 7wonderscinema
- Aug 1
- 2 min read
In this episode of In Focus by 7 Wonders, hosts Stephen Skeel and Michael Ayjian sit down with entrepreneur and agency leader Brent Comstock, founder of BCom, to discuss the power of storytelling, digital fundraising, and outcome-oriented marketing.
Key Takeaways from the Episode:
1. The Power of Relentless Problem-Solving
Brent started BCom at just 12 years old, helping businesses in rural Nebraska with websites and digital marketing. Fast forward to today, and BCom has expanded to a national-level media agency specializing in digital fundraising, political campaigns, and corporate communications. Brent attributes his success to hard work, adaptability, and a relentless drive to solve problems for his clients.
2. Applying a Campaign Mindset to Business
One of the most intriguing insights from the episode is Brent’s approach to brand strategy. He compares running a political campaign to managing a startup or corporate brand:
Short timeframes & pressure – Just like elections, brands need to act fast to capture audience attention.
Direct, compelling messaging – The first 10 seconds of your story must hook your audience.
Results matter – Whether it’s fundraising for nonprofits or persuading voters, measurable outcomes determine success.
3. The Role of Video in Persuasive Storytelling
Brent emphasizes how video content plays a crucial role in marketing and campaign strategies. Whether it’s for political messaging, brand storytelling, or fundraising, video remains one of the most effective tools for engagement. His agency creates high-impact video content that drives real-world action—from electing candidates to securing multimillion-dollar corporate investments in renewable energy.
4. The Importance of Trust and Authority
Brent highlights the significance of building trust and becoming an authority in your industry. He advises brands and marketers to:
Find a niche and master it rather than trying to be everywhere at once.
Craft messages that resonate with their audience while anticipating potential negative spin.
Leverage mentors and learning opportunities to stay ahead.
5. Lessons for Brand Marketers
For those in brand marketing, Brent offers invaluable advice:
Don’t chase trends blindly: double down on what works for your brand.
Think about messaging through a political lens: every statement can be interpreted differently, so be strategic.
Use AI and technology to enhance decision-making, not replace human creativity.
Final Thoughts
Brent’s journey from small-town entrepreneur to Forbes 30 Under 30 honoree is an inspiring lesson in persistence, adaptability, and strategic storytelling. His agency’s focus on outcome-oriented marketing proves that measurable results should always be the goal—whether in politics, fundraising, or brand marketing.
🎥 Watch the full episode by checking the video!
💬 What’s your biggest takeaway from Brent’s insights? Let us know in the comments!
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