Building Authority by Giving It Away: How Bradley Jacobs Turned Content into a Sales Engine
- Jan 21
- 2 min read
What happens when authenticity, consistency, and content come together?You get Bradley Jacobs, founder and CEO of MyLance, and a modern blueprint for how consultants and fractional executives can build authority and clients without traditional sales tactics.
In this episode of Authority Architects by 7 Wonders, Bradley shares how documenting his journey, embracing video, and giving away his best ideas became the foundation of a sustainable business.
From Corporate Operator to Independent Builder
After more than a decade at Uber, launching Uber Eats in cities like Miami and Milan and scaling operations across multiple markets, Bradley realized he was tired of building businesses for someone else.
He quit, started consulting, and began experimenting. One consulting client quickly turned into $25,000 a month, working part time. That moment opened his eyes to a world most professionals do not know exists: independent consulting done right.
But there was one problem everyone kept asking about.
How do you find clients consistently?
Authority Is Earned Through Consistency
Bradley did not position himself as an expert overnight. Instead, he shared his journey publicly, wins, doubts, mistakes, and all, primarily on LinkedIn.
No polish. No gimmicks. Just consistency.
Seven years later, that habit turned into authority. Not because he said he was credible, but because people watched him earn it in real time.
The Shift: Give Everything Away
Early on, Bradley worried about giving away too much knowledge. That mindset did not last.
He realized something simple: you cannot give away execution.
So he flipped the model, publishing everything he knew across LinkedIn, blogs, newsletters, podcasts, and video. Instead of hurting sales, transparency legitimized his offer. Trust did the selling.
Why Video Became the Multiplier
Written content worked. Video accelerated everything.
Seeing Bradley speak, think, and explain ideas, human to human, created instant trust similar to a referral. That is why video now sits at the top of his content strategy.
One podcast fuels blogs, newsletters, LinkedIn posts, and short form clips across platforms.
At 7 Wonders, this is exactly how we think about video: not as content, but as a growth system.
The Core Lesson
Bradley’s journey reinforces a powerful truth for modern marketers, founders, and consultants.
- Authority is built through consistency.
- Transparency beats positioning.
- Giving value creates demand.
- Video scales trust.- Focus beats scale.
You do not need to sound like an expert.You need to show up long enough to become one.
🎥 Watch the full episode of Authority Architects to hear how Bradley Jacobs turned authenticity into authority and content into a sustainable sales engine
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