How To Build a Winning Digital Content Strategy in 2022
Updated: Jan 25, 2022
A well-known saying in the world of business is that “it takes ten years to be an overnight success.” That means if you really want to break through in your industry or field, you’re going to need to put a lot of time, effort, and, most importantly, strategy into your success.
The same can be said for marketing. Every time a new social media account or website is made, it starts with zero followers. Sure, you might be able to get your friends and coworkers to follow the account, but how does a brand get its websites and social accounts from ten followers to ten thousand? A hundred thousand? A million?
The answer to that is a digital content strategy. If you want to reach enough viewers to make your business not only survive but thrive, you need to decide how you put out content strategically. Here is how to develop that strategy that will transform your business and bring you to the top.
What Is a Digital Content Strategy?
The definition of a digital content strategy is a plan that helps direct a business to effectively create and share digital content to increase audience interaction, improve conversion rates, and achieve marketing objectives. It involves setting achievable goals for a company and then finding ways to reach those goals.
A digital content strategy is how a business goes from being just another online presence amongst millions of others to an actual presence. Doing the research and putting in the work to create a successful digital content strategy can be — and often is — the difference between success and failure for businesses in the digital world.
How To Create a Functional Digital Content Strategy
A lot of different aspects go into a digital content strategy, but one of the most important things to consider is what makes your business and brand unique.
Content in the modern world is used to differentiate your business from competitors and increase interaction with your customers. If your content is going to be successful, you need to find out what is different about your brand and how to capitalize on those aspects.
Another important thing to focus on is knowing what you hope to achieve and creating realistic goals. Your first goal shouldn’t be getting a million followers on Instagram or LinkedIn — it should be getting a hundred, and then a thousand, and then maybe five thousand.
If you are ambitious, it can be hard to look at accounts and businesses that already have billions of followers. The reality is that those accounts had to start in the same place you are beginning. They slowly but surely worked their way up the social ladder.
Keep this in mind as you create goals — it’s always better to create small goals that you can achieve than big ones that you simply aren’t capable of right now. Work hard with what you have, and don’t rush; the numbers will come.
Learn About Your Target Audience
One of the most critical parts of marketing is knowing your target audience. When working on your digital content strategy, this is essential. Figure out who will be looking for your content, and create content exclusively for them. Research what makes your target audience tick and find ways you can appeal to them in a memorable and impactful way.
No matter how good your content is, there will always be some people who don’t care for it. So instead of wasting resources on trying to appeal to as many people as possible, focus your efforts on reaching out to the people you already know will care. This will lead to higher ROI and a more effective digital content strategy as a whole.
Learn How To Use SEO
SEO stands for Search Engine Optimization. This is the process of making sure your website finds its way to the top of search engine results pages, so people searching for solutions find your website. This is one of the most important parts of reaching as many people as possible.
One component of succeeding with SEO is creating content for your website that includes as many keywords as possible. You can do this by researching what keywords your target audience is searching for and creating content in the form of blogs, information pages, and testimonials that incorporate as many of these keywords as possible. In a digital world, SEO is the thing that gets people in the door of your company and is the first step to creating dedicated followers.
Create Powerful Content
Creating content requires effort. Remember that the audiences you are reaching out to are real people — they want to feel valued, not just as customers, but as people you are investing in through your content output. If your content is repetitive, uninspired, and uninteresting, your audience is guaranteed to disappear.
Creating powerful content means finding out what people want to see, hear, and learn about, then giving it to them in a professional and personal way. Prove to them that they matter to you by finding ways to engage and interact with them. Learn who your audience is, and find ways to consistently impress and wow their expectations of what a company should be.
At the end of the day, the rest of your digital content strategy falls apart if the content just isn’t good, so make sure that you are creating the most powerful, engaging content possible.
Maintain a Consistent Output
A principal aspect of every good digital content strategy is determining how to put out content as consistently as possible. If you’re releasing and sharing content sporadically, it won’t solidify your online presence and will likely be unsustainable. Even if you can only create a small amount of content on a regular basis, just focus on consistency.
When creating your digital content strategy, you will need to be honest with yourself and your business about how much content you can create sustainably. Even if you want to have a high output, make sure that you don’t overcommit. This will lead to inconsistent output, burnout in your company, and ineffective content. If you want to release professional-quality content regularly, sometimes the best move is to outsource it to an external agency or content creation company.
Creating powerful content consistently is difficult. Social media and the internet at large is saturated with blogs, photos, and most importantly, videos that make it hard to really impact your audience. Luckily, at 7 Wonders, we are here to help you break through the noise and genuinely connect with the people that you are trying to reach.
We’ve worked with all kinds of organizations and businesses to create video content that is personalized, engaging, and powerful in a way that accentuates and enhances your business’s unique qualities. If you want to take the next step in creating a digital content strategy that will take your business to the next level, don’t hesitate to reach out to our team today.
Why Successful People Take 10 Years to 'Succeed Overnight' | Inc.com
What is SEO? (Search Engine Optimization) | Michigan Technological University
Content Strategy Tips & Tricks | California State University Stanislaus