How AdOmni is Disrupting Digital Advertising: A Conversation with Jonathan Gudai

In this episode of Authority Architects, hosts Stephen Skeel and Michael Ayjian sit down with Jonathan Gudai, CEO and founder of Adomni, to explore the fast-evolving world of digital out-of-home advertising (DOOH) and what it means for brands and entrepreneurs today.

Building More Than Just Billboards

Jonathan shares his journey from running a family printing business to pioneering an ad tech platform that now supports over 1.1 million digital screens in 45 countries. Adomni started with a simple idea: make buying digital billboard space as easy as booking an Airbnb. Fast forward to today, it’s a global marketplace where advertisers can launch and optimize campaigns across thousands of digital venues, from airport displays and gym screens to shopping malls and bars.

Why Video and Storytelling Matter

A central theme of the conversation is the power of video content in today’s omnichannel landscape. Jonathan emphasizes that video is not just a format, it’s a storytelling engine. With smart targeting and proximity-based mobile data, Adomni helps brands connect with their audiences in authentic, engaging ways that go far beyond traditional metrics.

From CTV to mobile and physical digital signage, the goal is simple: tell a cohesive story across every screen a customer interacts with.

“You could have the best targeting in the world, but if your messaging isn’t on point, it doesn’t matter,” Jonathan notes.

A Glimpse at What’s Possible: The 0.4 Second Billboard Blitz

One standout moment? Jonathan describes a campaign his team launched after the Vegas Golden Knights scored a last-second playoff win. Within hours, Adomni had billboards across Edmonton lit up with a bold “0.4 Seconds” message—sparking outrage, earned media, and viral buzz.

It wasn’t just marketing. It was a cultural moment, powered by real-time tech and storytelling. And it perfectly captured how smart video advertising can amplify brand presence and community loyalty.

The Bigger Picture: Embracing the 7 Wonders of Media

The conversation underscores why 7 Wonders, as both a production company and a philosophy—believes in the importance of emotional connection through video. Jonathan’s insights reveal that modern marketers must think beyond platforms. They must think in moments, movements, and media ecosystems.

For brand marketers, entrepreneurs, and creative teams, this episode is a call to action: embrace innovation, lean into video, and tell stories that make your brand unforgettable.

🎥 Watch the full episode above and see how the future of advertising is being written—one screen at a time.