How Authentic Storytelling & Video Content Can Make the World "A Little Better"

In this episode of In Focus, hosts Michael Ayjian and Stephen Skeel sit down with Simon Rogers, founder of ALBC (A Little Better Co.), for an inspiring conversation that redefines the power of storytelling in branding, especially through the lens of video content.

Simon’s journey began in music production and eventually evolved into high-level branding and creative strategy for global healthcare companies. What makes his story unique is how he seamlessly blended creativity with a mission to help others. From launching one of the first 360 record labels to co-founding a creative agency embedded within a clinical research giant, Simon’s philosophy has always remained clear: use storytelling and human emotion to drive real-world impact.

Key Takeaways:

• Storytelling is a differentiator: Simon emphasizes that emotional, authentic narratives can elevate any brand, especially in complex industries like healthcare.

• Video is essential: Whether it's cinematic or conversational, video remains a cornerstone for engagement, internal alignment, and external influence.

• Shift to authenticity: Audiences today crave realness. The demand has moved from overly polished content to purpose-driven, meaningful communication.

• From global to grassroots: After helping steer a multi-billion dollar acquisition, Simon founded ALBC to bring high-end creative tools to mission-driven startups and organizations.

• 7 Wonders Effect: Referencing how he discovered Seven Wonders as a high-caliber video partner, Simon reflects on the value of collaboration that blends technical excellence with narrative clarity.

“We're wired to respond to impactful stories. That's never changed,” Simon explains. “The only thing that matters now is authenticity and emotion.”

Why It Matters:

In a content-saturated world, building trust is more crucial than ever. This episode reveals how storytelling, when done right, can cut through the noise, connect with the right audiences, and drive transformation. It’s a must-listen for creatives, marketers, and anyone looking to do something a little better.

🎥 Watch the full episode by checking the video!

Get inspired by Simon’s journey and learn how to elevate your brand with intentional video content and strategic storytelling. The 7 Wonders of your own business may just be one authentic video away.