How Ford Reimagined Storytelling in Hollywood with Al Uzielli

In this fascinating episode of Authority Architects, co-hosts Michael Ayjian and Stephen Skeel sit down with Al Uzielli, head of Global Brand Entertainment at Ford Motor Company, for a deep dive into how Ford brought storytelling to the fast lane of Hollywood.

From independent producer to Hollywood dealmaker to leading Ford’s entertainment integration strategy, Al shares the unexpected twists of his career and how it all led to building Ford’s dedicated entertainment office in LA. This episode is a true masterclass in brand storytelling, strategic partnerships, and the evolving landscape of video content.

Key Highlights:

• From Film to Ford: Al recounts his path from producing indie films to founding Ford Global Brand Entertainment in 2003—a first-of-its-kind office connecting a major brand directly with the entertainment industry.

• Why Storytelling Matters: “A car can be a cast member,” Al says, reflecting on how Ford vehicles have been seamlessly integrated into iconic films like Casino Royale and Quantum of Solace. Ford's mission is clear: tell meaningful stories that emotionally connect with audiences.

• Video as a Brand Catalyst: Al emphasizes that traditional advertising alone won’t cut it in a fragmented media world. From narrative films to streaming and digital content, Ford’s embrace of video as a storytelling medium showcases its adaptability and long-term vision.

• The 7 Wonders of Integration: Without naming it explicitly, Al describes what could be called the “7 Wonders” of brand storytelling—authenticity, emotion, timing, relationships, visibility, legacy, and innovation. These pillars are what allow Ford to be not just seen but felt on screen.

• Advice for Small Brands: “Be bold,” says Al. He encourages smaller companies to think creatively, build relationships, and focus less on immediate ROI and more on cultural impact and emotional connection.

• A Faster Horse: One of Al’s proudest projects was the A Faster Horse documentary about the Ford Mustang, a heartfelt celebration of an American icon that hit platforms like Netflix and Tribeca Film Festival. It was a vivid example of video storytelling done right—with soul and substance.

Why This Episode Matters

In a world oversaturated with content, this conversation proves that authentic, well-placed video content is still one of the most powerful ways to tell a brand’s story. Al’s insights are a roadmap for both legacy brands and startups alike to harness the power of storytelling through visual media.

Whether you’re a marketer, filmmaker, entrepreneur, or brand strategist, this episode is a reminder that behind every great brand is a story worth telling—and video is the medium that brings it to life.