How Shamir and 7 Wonders Are Revolutionizing Vision Through Video Storytelling

In this episode of In Focus by 7 Wonders, Carly and JoJo from Shamir Insight join the conversation to share how their team is redefining storytelling in the optical industry: where lenses, not just frames, take center stage.

Why Lenses Matter More Than You Think

Most people focus on frames when choosing glasses, but Shamir is flipping that narrative. Their mission? To highlight the true star of the eyewear experience: the lenses. Through innovative technology, like the Driver Intelligence Lenses, and a strong focus on patient-specific customization, Shamir is helping people not just look good—but see better.

A Multi-Channel Approach Backed by Video Power

JoJo and Carly break down how Shamir is connecting with both eye care professionals and consumers by embracing a full omnichannel strategy. At the heart of that approach? Video content. It's accessible, engaging, and ideal for education. Whether it's LinkedIn, email campaigns, or in-office screens, video allows them to simplify complex technology while evoking emotional resonance.

As Carly notes, LinkedIn remains their most powerful B2B platform, while JoJo emphasizes the importance of agility and listening to feedback to fine-tune marketing tools. Their content is designed not just to inform, but to build trust.

The Role of 7 Wonders and the LED Stage

The episode also dives deep into the recent collaboration between Shamir and 7 Wonders to create a video campaign for their Driver Intelligence Lenses. Using an advanced LED stage setup, the team simulated real-life driving environments, saving production time while creating visually

compelling, realistic footage. As JoJo put it, “It’s movie magic that makes a difference.”

The video’s story centers on a father-son duo and uses emotion to tie together safety, clarity, and the thrill of driving. It’s an example of video not just as content, but as a powerful storytelling medium that brings brands to life.

Key Takeaways for Brand Marketers

• Know your audience: Tailor your story to their needs and pain points.

• Use video strategically: It’s one of the most effective tools for engagement, education, and emotional storytelling.

• Stay agile: Markets shift, so adapt quickly and keep communication open across teams and partners.

• Build with feedback: Great content is shaped by the voices of both your team and your customers.

Whether you're in eyewear or any other industry, the lessons from this conversation are clear: innovation and human connection go hand in hand, and video is the bridge between the two.

🎥 Watch the full episode now and see how storytelling, technology, and the power of 7 Wonders come together to change the way we see the world.

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