How Wasabi and 7 Wonders Are Redefining Storytelling Through Hot Cloud Storage
In this captivating episode of In Focus by 7 Wonders, the spotlight turns to Michael Welts, CMO of Wasabi Technologies—a company boldly taking on cloud giants with a disruptive idea: hot cloud storage.
From humble beginnings as Blue Archive to a billion-dollar valuation, Wasabi’s journey is more than just tech innovation—it’s a storytelling masterclass. Michael shares how the brand was born from a single powerful idea: cloud storage should be fast, simple, and brand-driven. The result? A new category, a global presence, and a name you’ll never forget—Wasabi.
Key Takeaways:
Brand Over Tech: CEO Dave Friend’s philosophy—“50% technology, 50% brand”—was the magnet that drew Michael from a Google startup to a fledgling disruptor.
The Power of a Name: Rebranded from Blue Archive to Wasabi, the name captures the essence of “hot data” and has fueled viral visibility (yes, even as a Jeopardy answer).
Video Storytelling That Scales: With 7 Wonders as a creative partner, Wasabi embraced the power of video to tell compelling, customer-driven stories that resonate worldwide.
Global Brand, Local Relevance: Through strategic sports sponsorships—from Fenway Park to Liverpool FC—Wasabi has built global brand equity while speaking directly to customers’ needs.
Why Video Wins: In an industry as "unsexy" as storage, video transforms data into stories that move people. From social campaigns to customer testimonials, Wasabi proves video isn’t optional—it’s essential.
Values That Stick: HOT (Humility, Ownership, Togetherness) isn’t just a slogan. It’s a cultural pillar driving Wasabi’s internal ethos and external success.
This episode is more than a behind-the-scenes look at a tech brand—it’s a blueprint for using creativity, customer insight, and strategic partnerships to fuel explosive growth.
🎥 Watch the full episode and discover how storytelling and video content fuel the rise of Wasabi Technologies.
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