If you are looking for new ways to expose customers to your products, services, and brand, the testimonial video is an essential tool to consider. This form of video marketing content is one of the most potent ways to relate to your customers, inform them of practical information, and increase brand awareness in marketing campaigns. While there are countless other kinds of information and content-based videos, testimonials have a substantial personal impact on potential customers.
To better understand how to make an impactful customer testimonial video, look at how other creators have made them in the past. Content creation, especially video content creation, is a highly creative task and therefore requires a fair amount of inspiration.
Here are three incredible examples of good testimonial videos that you can learn from to make the best videos possible.
What Is a Testimonial Video?
A testimonial video is when an actual customer gets in front of a camera and tells the audience about their experience with a product, service, or business. Rather than taking a more nuanced approach to informing your audience, try a definitely authoritative perspective — from the mouth of someone who loves your product straight to the ears of another potential customer. This firsthand communication often successfully grabs attention.
If you want to inform your customers of what experiencing your products or business is like, testimonial videos quickly connect them with someone who had a good experience.
In many ways, testimonial videos are also easy to make — all it takes is a customer who’s had a good experience and isn’t afraid to be honest about it. Usually, if someone is willing to do a testimonial video, they want to share their experience with the world.
Capture that reaction and put it on video, and you’ve captured a testimonial video that might change the entire way your business operates!
As with any other video content you produce, you’ll still need to focus on drafting and editing this video to fit with your own branding — the main difference lies in depicting positive feedback from happy customers that highlights just how fantastic your offering is.
Why Do Testimonials Work So Well?
If testimonial videos are so quick and easy to make, how can they be so effective?
The simplicity of the testimonial video aids in the power of communication. Today, many people are apathetic towards videos that seem overly sincere or overblown. All a testimonial needs is someone speaking about their honest experience. Throw in a little bit of B-roll footage, and you’ve accomplished everything you need!
Of course, it’s up to you if you want to add more color, excitement, and detail to your video. But at the end of the day, testimonials are so effective because they focus on real life. People are more likely to trust an actual person than a business talking about themself. Your subjects should have real emotion and bring a sense of authenticity to the screen. Capitalize on that, and pull your material from great customers that love your company! That social proof is what will make potential customers more likely to purchase your products.
Your video should be honest. Find customers that genuinely care about your business — viewers can spot falsehoods from a mile away. The highest priority is sharing candid opinions, experiences, and stories. Remember that, and you’ll find more success in your testimonial videos.
Prime Examples of Testimonial Videos
Here are some examples of high quality testimonial videos. Our team at 7 Wonders, with years of experience creating quality videos for companies of all sizes and varieties, have here some examples of our own testimonial work.
Tell a Story
This testimonial example exhibits the power of storytelling in testimonial videos. When creating a video, you want to illustrate what the before, during, and after processes look and feel like for the customer. Ask them why they came to you, what they felt like as they were acquiring your product or service, and how it’s changed their life.
If there isn’t a story element, the testimonial video will feel flat and uninteresting, so you need to put serious effort into your script. Show the customer’s journey from beginning to end, as well as any secrets or tricks that they can share for getting the best experience.
2. Relate to Potential Customers
Most people just want to see real customers like them in videos. Do some research on your target audience so you can pull positive experiences from those within that category who support your business.
When you see someone like yourself saying that something is valuable in a video review, you’re more likely to believe in the final product. This video is the perfect example of a company testimony for that reason.
3. Show the Results
The primary reason someone is looking for a product or service is that they want results. What those results look like varies depending on the customer, but they’re a vital part of your testimonial. Potential customers want to see the outcome of using your product or service to decide for themselves if they should involve themselves with your business.
In this video, results are shared concisely to add validity to the subject's words. Share genuine statistics, case studies, and facts to sell your business. Make sure every potential customer knows exactly how much you can help them, and show them tangible results they can expect on their personal journey.
How 7 Wonders Can Help
The bottom line is that a well-put-together testimony can do a lot of the heavy lifting for you when it comes to advertising your company, so long as it’s done well. A video production company is the easiest way to make that dream a reality.
If you’re looking for a way to communicate with potential customers through visual media, reach out to our team at 7 Wonders!
We’ve made videos for companies ranging from small businesses to massive corporations. We bring a level of professionalism and quality to our videos because we genuinely care about them. If you’re looking to work with a team to create videos that can accomplish your dreams, don’t hesitate to reach out to our team here at 7 Wonders!
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