The Power of Storytelling in Healthcare Innovation with Care Nodes CEO Alex Yarijanian

In the latest episode of Authority Architects, hosts Michael Ayjian and Stephen Skeel sit down with Alex Yarijanian, CEO of Care Nodes, for a thought-provoking conversation that goes far beyond healthcare jargon. From emotional childhood memories in Iran to redefining how startups approach America's complex healthcare system, this episode is a masterclass in storytelling, strategy, and human-centered design.

A Personal Mission Rooted in Injustice

Alex shares the deeply moving origin of Care Nodes—witnessing a child die in an Iranian hospital because treatment was withheld due to non-payment. That moment sparked a lifelong promise to change the system. Fast forward to today, and Care Nodes has become a critical partner for startups navigating the U.S. healthcare labyrinth.

Navigating the Healthcare Industrial Complex

Alex breaks down why storytelling is more than just a buzzword—it's a strategic necessity in a healthcare landscape dominated by third-party payers and misaligned incentives. Want to reduce C-sections and improve maternal outcomes? Great—but be ready to convince hospital CFOs why that revenue loss is worth it. Storytelling, especially through compelling video content, becomes the bridge between vision and viability.

Why Video Matters More Than Ever

As Alex and the hosts emphasize, video is a uniquely powerful medium—especially in industries like healthcare, where trust and empathy are essential. Whether pitching to investors, educating patients, or aligning with policy shifts like value-based care, video content captures nuance, emotion, and authenticity in ways that spreadsheets and slide decks never will.

Building Authority with Authenticity

One of the most memorable takeaways? “If grandma can’t repeat your pitch, it’s not ready.” From metaphors that land in seconds to messaging that speaks the language of different stakeholders (patients, investors, insurers), Care Nodes is setting a new standard for healthcare consulting.

Alex’s journey is also a reminder that authority doesn’t come from followers—it comes from doing the work, listening deeply, and telling stories that stick. And that's exactly what this episode does.

🎥Watch the full episode now.