If your business wants to create high-quality videos, you need to find a video production company. Video production agencies help you produce components of advertising like commercials, corporate videos, explainer videos, and countless other kinds of award-winning video content. While it can be enticing to do this work all on your own, utilizing video production services can increase the quality of what you’re producing.
If you're looking to find a video production company that will work for you, it's essential to understand what questions to ask them. While a top video production agency might have lots of experience, innovation, and skill, they still might not be suitable for your employees and the company at large. Finding an effective agency that suits your goals is essential to creating good content.
Here is how to find a top video production company that is the best fit for you! With these questions, you'll be able to start creating high-quality videos in no time.
Why Is Compatibility Important?
One of the most overlooked aspects of creative production is compatibility between the client's needs and desires and the agency's expertise. When looking for a full-service video production company, it's essential to find one that is compatible with your company's persona.
If your company has already established its specific visuals, it's essential to find a video production company that will work well with them. It's vital to make sure that final videos align with your company's essence and style so that the entire project appeals to consumers. To get a feel for a company, try looking at their previous work to get more perspective into how their film production services look and feel.
Beyond that, it's also essential to make sure the company is up to date. While the primary concepts behind storytelling don't often change, the latest technologies used to assure the highest quality are a constantly moving target. To maintain excellence, work with a team that already has powerful tools and knows how to use them. This will allow them to take your existing vision and visual identity to the next level.
If you are looking for a video production company that will work well with you, it's essential to find a media group on the same page as you, from pre-production to post-production. While it might take a bit of effort to find the perfect fit, it is well worth it in the long run for both your company and your customers.
The Most Important Questions To Ask a Potential Video Production Company
Knowing what your company wants and needs is the first step to finding the best fit for you. Here are some of the most important questions to ask when deciding whether a video production company will work for you.
Here are the most important things to focus on when looking for an agency to work with.
Where Do You Work From?
Today, it's common to see companies that work remotely. While this can be convenient, it can create difficulties if you are trying to shoot live-action videos. If you're in New York City and the agency is in Los Angeles or Denver, you may have difficulties in location scouting or hiring an on-site cinematographer.
However, if you are primarily making social media videos or motion graphics for your social media marketing, this shouldn't be too much of a problem. These kinds of corporate video productions can be done from anywhere in the United States or around the globe. Just make sure that when you're looking for a video marketing agency, their location won't get in the way of producing high-quality videos that will help make a difference.
What Is Your Work History?
It’s important to know what the company has done in previous gigs and what they specialize in. If you're looking to create short promotional videos, and the media group you're looking at has a long history in making documentaries, it may not be the right fit.
Look out for companies that have worked with clients in the same industry as yours and companies that have made similar content. For example, if you're a company that offers financial services to nonprofits, a company that has made chiefly content for companies based on consumer products might not be what you're looking for. While some startups may not have an extensive client list, it can often be helpful to work with an agency that already knows your field and target market reasonably well.
Of course, if there are a lot of green flags with one agency and you can trust them to learn your field and industry quickly and effectively, it can still result in a great fit. Just keep an eye out for the agencies with experience that lines up well with what you're looking for!
Are You Full-Service or Just Doing Specific Work?
Full-service video agencies are designed around the idea of having a simple idea or concept and taking it to the finish line. They will create the script, do all the pre-production, shoot everything, and make edits to it until you're happy. This is the most hands-off way of hiring out video production.
However, if your team wants to be more involved or only needs an outside agency to do small things like motion graphics or editing, be upfront about that. Clarity will simplify the video creation process for you and the agency.
There's no one correct answer to which kind of company is best — it all depends on what you need and what you are looking for. Look around for a company that will help you with what you need and won't provide too much or too little for your video content.
How 7 Wonders Can Help Your Company
If you're looking for a video company, make sure the first stop in your search is 7 Wonders — we might just be your last! Our teams have worked with countless companies over the years, doing everything from full-service productions to video partnerships. We've used our award-winning strategies to create corporate videos, explainer videos, commercials, social videos, motion graphics, animation, and more that have made a real impact on our client's businesses.
If you want to see if our previous clients and videos line up with what you need, check out our extensive portfolio. We're sure that if there's anything you need, we've got someone on our team who has experience and knowledge of your industry to ensure you get everything you need.
If you have any questions, please look at our website, and don't hesitate to reach out!
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