Why Epidemic Sound Is Changing the Game for Content Creators

In this episode of In Focus, hosts Michael Ayjian and Stephen Skeel sit down with Rob Bullo, VP of Global Brand and Creative at Epidemic Sound, to unpack how the platform is transforming the creative landscape for content creators and musicians alike. The conversation dives deep into how Epidemic Sound empowers creators, strengthens brand authenticity, and redefines the role of music in storytelling.

The Power of Authentic Sound

Rob's journey from record shops to EA and now Epidemic Sound isn’t just impressive. It mirrors the evolution of the creative industry. At Epidemic, authenticity isn’t a marketing buzzword; it’s built into the platform’s DNA. By offering equitable licensing to artists and enabling creators to access high-quality, emotionally resonant tracks, the company is solving a long-standing problem: making music licensing fair and accessible.

Why Music Shouldn’t Be an Afterthought

One of the most compelling takeaways? Creators often leave music to the last minute. Rob challenges this status quo: “Start with sound.” Epidemic’s tools like semantic search and AI-powered sound-matching are designed to make the music selection process intuitive—even inspiring.

Creators can now search with phrases like “walking through the forest at midnight, feeling nostalgic”—turning vague feelings into precise sonic experiences. It’s a tech-meets-art solution that underscores why video content is the ultimate storytelling medium.

A Flywheel of Creativity and Equity

Epidemic Sound isn’t just helping creators—it's boosting artists. When the Sidemen featured Katori Walker’s track “Hymothy,” the artist’s streams skyrocketed by 1,600%. This is the "flywheel effect" Epidemic champions: creators get great content, artists get exposure and earnings, and audiences discover new music. Everyone wins.

What’s Next for Epidemic Sound?

Rob teased upcoming partnerships with legends like Johnny Marr, expanding Epidemic's mentorship initiatives. The focus is also shifting toward long-form video content and smart plugins for editors—keeping Epidemic embedded in the creator’s workflow. With innovations like adaptive track length tools and sound-based brand strategies, they’re not just a music library—they’re an engine for creative storytelling.

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