Updated: Jan 25, 2022
If you want to succeed as a business, one of the most important things to focus on is promotion. While providing high-quality products and services is important, almost all business is just a contest of who can reach the most people. Whoever can get the most positive attention is the most likely to succeed.
That's why promo videos are so critical today. If you want to start reaching out to your target audience more effectively and acquiring more viewers, you need to create professional videos to promote yourself.
Let’s talk about what promo videos are, why they matter, and how to create your own in the most effective way possible.
What Is a Promo Video?
Promo videos are short for promotional videos. They are explainer videos to help preview something a company wants to sell in a short, concise way. They are designed to grab an audience's attention and create hype and excitement around what the company is doing.
Promo videos are typically made up of various video clips, music tracks, and company assets that display a new product or service that the company is releasing. Often they are posted on social media platforms like YouTube, Instagram, Facebook, and Twitter as video ads to help create brand awareness among people who may be interested in the company as a whole.
Why Should I Make a Promo Video?
There are many reasons to invest in making high-quality promo videos. Perhaps the biggest reason is that stunning promo videos can help capture the viewer's attention and increase visitors to websites and web pages with more detailed information.
Many companies center their entire video marketing strategy around promo videos when they are trying to promote something, and that's for good reason. When done well, a promo video will appeal to the viewer's emotions, logic, and brand opinion to launch the product or service more effectively. The entire success of a product can depend on how it is initially received, so using promo videos to boost that initial reception is vital.
How To Make a Promo Video
When making the promo video, the process is similar to standard video creation. Intentionally spending lots of time on the three main stages of video production can help make sure your promo video is as effective as possible.
This is where almost every video begins. First, brainstorm about finding the best ways to communicate the message you are trying to get across. If you want to stick out, prioritize creating a video concept that feels unique, exciting, and in line with your current brand. Don't hesitate to look at other people's promo videos for inspiration if you get stuck.
After this, create an effective video script and storyboard for the promo. These will serve as a roadmap for the rest of the project and help you organize the video. If you need help organizing how the video is laid out, look into storyboard templates and promo templates to better understand what you want to do.
Once everything is planned out, it's time to capture the footage you need. To stay organized, make sure that you follow the script and storyboard as well as you can.
Always be on the lookout for exciting video clips that you can add as well. Many promo videos work as a montage of compelling details of the product, so if a certain shot strikes your fancy, don't hesitate to grab it.
With promo videos especially, capturing a lot of b-roll resources is essential. Creating engaging video content means having lots of visually enticing shots for the viewer to look at, so make sure that you have enough quality footage that you can edit in during post-production.
Post-production is where everything comes together. Here is where you edit videos together, record voiceovers, add soundtracks and audio, add watermarks, and finish off the video as a whole.
Depending on how well organized your pre-production process was, this will either be the easiest or most challenging part of the process. Remember, it's easier to shoot something right than to edit a badly scripted or shot video into something usable. The better planned and executed something is, the easier it is to make it look like a professional promo video.
If you're running short on good shots in your b-roll, try looking for third-party b-roll from stock footage websites like Shutterstock. While your video should primarily be made up of original material, third-party premium b-roll is still useful for creating a promo video.
Stock footage websites almost always have a search engine that will give you the exact video clips you're looking for, but they do come with a price.
When you're editing the video together, make sure that every part of it is in line with your business's brand. Select the company graphic assets and fonts and make sure that the video as a whole directly ties in with the spirit of the brand.
Once the video is edited in a way that makes you genuinely excited, go ahead and export it in a few versions that will allow it to fit on multiple platforms. Every social media and video content website has different preferred formats for videos. Making sure you can appeal to as many of them as possible is critical for ensuring your promo video ranks well, gets as many clicks as possible, and stays up to date with current trends.
Making a good promo video for your blog, advertisements, or other promotional content is all about appealing to people's senses and emotions in a way that excites them. If you can get to the end of the video creation project and feel more excited about it than when you started, you're on the right track.
If you want to make sure that you have a high-quality promo video but don't think you have the right tools, promo video makers, or skills to make that happen, try reaching out to 7 Wonders. We've worked with many companies to create promo videos that excite and elevate the launch of all types of products and services.
Even if you're just looking for inspiration for your own promo videos, feel free to look at our portfolio. We are proud of our team's achievements in the field of video production, and we're excited any time someone gets to watch a video we've made.
For more information, don't hesitate to reach out to us.